Maintaining Professional Profiles in the Facebook Age

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It’s always a good idea to take an objective look at who you are online.

Use of social media can derail careers, we have seen this from companies who choose to discriminate and employees who go on long winded rants against their own company. However if you are smart it’s likely that social networks such as Twitter, Facebook and LinkedIn could help you land your next job.

We now know that 94% of employers use social networks as part of their screening process. If you seem unprofessional or otherwise problematic on social media you may not get that desired call back. Many qualified applicants are looking for work these days and companies may look for an excuse to remove candidates from contention.

To ensure this wont be you consider a Social Media Cleanse.


  • 91% of hiring agents use social networks to screen future employees
  • 76% check Facebook as part of their search
  • 42.8% of employees will check your Facebook after reviewing an application
  • 69% of HR officers have rejected job applications based on social media reviews
  • 68% have hired a candidate based on their social media presence

Delete posts and photos that may be compromising. Surprisingly a high number of job seekers won’t do this. You shouldn’t be under the impression that your future prospective employer won’t be able to find your past online and so it will be in your best interest to cultivate a responsible and reliable online persona.

Privacy settings are not as private as you think so it’s always a good idea to take an objective look at your online personality. Delete anything that doesn’t appear professional however be true to yourself.

Consider editing complaints, posts about previous employers, confidential information or specific incidents that may put you in a less than favourable light.


If you realise you won’t be able to totally clear your profile of controversial posts will it benefit working for a company where your ideas won’t clash?

Be sure to include fair and balanced arguments and ideas to the conversation. Don’t just be one sided or attacking of your views. Offer constructive ways for others to be persuaded to your way of thinking and open up discussion without argument. Put yourself in your employers shoes and try to fairly get them to understand your position on anything that may seem controversial in nature.


Use LinkedIn and other social networks to share industry articles. Join groups, Twitter chats and Facebook communities that engage companies where you would like to work. Use your experience to give value to conversations and don’t try to answer every question. Create the impression your expertise is valuable. Only add your voice when you have something to add to a conversation.

When you understand a companies struggles or complications lend your voice to be a solution and not a frustrated bystander. Companies love problem solvers and could really use your suggestions not only online but also as an employee. Comment on social media, Facebook pages for the company you would like to be employed with – but provide them with new ideas and new ways of thinking. If you see a problem, provide a solutions. Information is currency online so make sure you are providing GOLD to any company you communicate with.


SHARE! Create content and create reviews of companies. If you can add value to your job search the best way to do so is to review a company. If you have used their services or products before write a review or article if possible. Even better, write a linked in post or Facebook post about your experience in an industry.

Companies are looking not only for employees but also advocates of their services. If you wish to work for a company you could catch the attention of a hiring manager by sharing an article that promotes their service or product but beware, they can spot a fake a mile away.

Be sure to write from experience and knowledge. If you are an expert on the companies product be sure to write a balanced review but also include how you would improve the brand, company or service you are reviewing. Add value and you will be noticed.


Here’s how to delete questionable posts, updates and tweets from social media.

Facebook: Click the V-shaped icon in the upper-right corner then select “Delete.”

LinkedIn: Select “Your Updates” from the “All Updates” drop-down list to find posts then click “Delete.”

Twitter: Go to your profile page and locate the post you want to get rid of to Delete that post.


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