Business Development Executive

Scope of Position:

• Understand Brown-Forman and customer strategy

• Innovate and implement business initiatives in line with strategies

• Achieve qualitative and quantifiable business objectives

• Lead brand advocacy across Brown-Forman portfolio in state markets

• Deliver best in class internal and external product and technical training programs

Brown Forman Core Competencies:

• Living the Brown-Forman Vision and Values

• Driving for Results

• Modelling Diversity and Inclusion

• Acting as a Brand Ambassador

• Operating with Integrity

Key Competencies / Responsibilities:

Product and Technical Knowledge

• Highest level of BFA brand portfolio and technical drinks knowledge

• Possesses top level liquor industry category knowledge

• Deliver internal and external training sessions

• Understand and recommend new concepts / idea’s to the business

• Deliver trade advocacy programs for BFA portfolio

• Contribute to industry leading internal and external product and technical knowledge training programs

• Participate in global and regional trade advocacy initiatives as required

• Contribute to date drink strategy database/cocktail library

Strong Communicator

• The ability to present in engaging and informative manner to trade and / or consumer groups.

• Construct meaningful brand and business dialogue during customer discussions

• Collaborate with relevant internal partners to ensure emerging trends and consumer behaviours are well understood

Business Value Creator

• Create incremental mutual value within business plans

• Communicate the value proposition for the customer

• Drive profitable outcomes

• Measure / Evaluate realised value

Strong Relationship Builder

• Collaborate to understand the bedrock that drives the customer's decision making process

• Spend time in-venue during peak trading times

• Provide industry or business relevant information the customer will value

• Learn everything you can about the customer and their business

• Educate and inspire drinks industry participants and consumers through training, events and social media

Commercial Capability

• Develop commercial scenarios linked to BFA / Customer strategies

• Present commercial scenarios linked to core decision-making triggers

• Use insights to support your case and increase customer engagement

• Present commercial scenarios fluently

• Evaluate effectiveness of all advocacy and training initiatives

• Manage local market trade advocacy and development budget

Territory, Account & Time Management

• Build territory plans that delivers both qualitative and quantifiable objectives

• Pre-plan a minimum of 3 objectives for each sales call

• Efficiently and effectively manage time to deliver objectives

• All accounts to be called on / contacted as required

• Seek new business via planned and prepared cold-calling

Sales Administration

• Evaluate territory and account plans within set timings

• Activate and evaluate brand activations within set timings and budgets

• Obtain scan data from outlets

• Analyse data - extract commercial and consumer insights to develop new strategies

• General internal account maintenance

Local Channel and Consumer Event Activation

• Collaborate with internal and external stakeholders to execute events

Qualifications & Requirements

Must Requirements:

• Significant experience within a small bar or industry leading drink making environment

• Broad product and technical drinks knowledge

• Experienced presenting to small and large groups

Preferred Requirements:

• Tertiary qualification in a business related field

• Experience in FMCG selling environment

• Commercially astute

• Socially networked with the bartender community