Marketing Journey Expert

• Collaborative / high performing team
• Support the smart entrepreneurs in our Small Business network
• Access to innovative financial solutions

About The Role

Role Location: 833 Collins Street, Docklands VIC 3008

Role Type: 12-month fixed-term, Full-Time

As Digital Sales Experience (DSE) Tribe, our mission is to attract and engage customers to evaluate, sign up and activate solutions that meet their banking needs through digital sales. This is achieved by working collaboratively with customers and various stakeholders across the bank.

As a Marketing Journey Expert, your role is to create sales journeys for in market prospective customers to purchase ANZ products that meet their needs. We work with advertising agencies to attract and engage potential customers to carry out conversion journeys on our site. We work with the rest of our contact to conversion squads to improve the onsite experience via optimisation and personalisation. We engage with marketing stakeholders to deliver digital experiences in conjunction with above the line campaigns.

Our focus is on:

• Manage digital marketing activity to attract prospective customer onsite by providing seamless digital experience / personalisation.

• Delivering best in class messages to attract them to the site.

• Engaging customers through best in class on site experiences.

• Pulling all relevant digital levers to deliver sales and leads targets.

• Collaborating with customer engagement tribes to ensure brand campaigns have maximum impact on acquisition.

• Collaborate with agency partners / internal teams to conduct tests for ongoing improvements.

We do not:

• Build customer propositions.

• Make changes to the ANZ site, but work closely with other members of the squad to deliver personalisation experiences and optimise the digital journey.

About You

To be successful in this role, you will ideally bring the following:

• Superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of the business.

• Sound understanding of digital marketing platforms, experience in developing optimisation and personalisation plans with marketing campaigns.

• Experience in deploying audience strategy and test and learn approach across onsite and offsite environments.

• Ability to use data and critical thinking to distil insights to influence or shape outcomes.

• Collaborate with people from various expertise and backgrounds and open to different perspectives. 

• Agile experience preferred but not a pre-requisite. A growth mindset, resilient nature, and an ability to cope and support others through ambiguity, uncertainty and change at pace.

What you bring to DSE:

• Continuous improvement junkie – You constructively challenge the status quo, look for better ways to do things and passionately advocate continuous improvement

• Committed to your own and other’s growth – You strive to stretch and grow yourself and others by identifying your own development areas, seeking feedback and providing feedback to others to help them learn and grow everyday

• A problem solver – You are energised by tackling complex problems and use critical thinking, your network, skills, knowledge, and available data to drive better outcomes for our customers and the bank

• Risk savvy – You build sustainable solutions that protect customers, stakeholders and the community

• The customer’s biggest fan – You demonstrate a thirst for better understanding the customer and define the problem and develop solutions through their eyes

• Comfortable being uncomfortable – You are comfortable with uncertainty and have the ability to effectively manage yourself through ambiguity and change

• A team player – You know we only win if we all win. You recognise and value the different perspectives and skills your colleagues bring. It is not about being a hero but jumping in and contributing to the successful delivery of the team’s mission

About ANZ

At ANZ, everything we do boils down to ‘why’ – our purpose – to shape a world where people and communities thrive. We're just as focused on seeing our people thrive as well as our customers. We'll give you every opportunity to develop your career.

We are responding faster to changing customer requirements, focusing on the things that matter the most, energising our people, eliminating waste and reducing bureaucracy.

A happy workplace is a thriving one. So to attract and keep the best talent, and say thanks for the hard work, we make sure all our employees are rewarded.

We work flexibly at ANZ and encourage you to talk to us about how this role can be flexible for you. Some of the work we do can be done from home, and some from an ANZ workplace – it’s all about what works for your team, and above all else, our customers!

We want to make sure everyone has an inclusive and supportive experience throughout our recruitment process and when joining ANZ. If you are a candidate with a disability, and require adjustments to our recruitment process or the role itself let us know how we can provide you with additional support.

To find out more about working at ANZ or to view other opportunities visit www.anz.com/careers. You may apply for this role by visiting ANZ Careers and searching for reference number AUS140871.

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