About the Job
Swinburne is embarking on an exciting journey, working towards our new vision of bringing people and technology together to build a better world. We are currently seeking a dynamic Digital Marketing Manager to drive the strategy, development and implementation of digital advertising with a focus on prospective student recruitment, student retention and digital media optimisation. You will provide your strategic expertise, oversight and be responsible for implementation of day-to-day digital campaign account management for the Marketing and Communications division to ensure all paid digital media integrates with wider marketing campaigns and leverages enterprise marketing technology.
You will strategise, develop and implement all digital campaigns in collaboration with media agencies, partners and vendors, and integrate new processes and systems to enhance and optimise digital campaign performance. This will serve to enrich Swinburne’s reputation and gain market share in various national and international market segments.
This integral role will support other key aims of the division relating to the recruitment and retention of domestic and international students for the University. In addition, to delivering effective value and optimisation of paid digital media in alignment with meeting retail and brand campaign objectives.
If this role aligns with your career aspiration of becoming our new Digital Marketing Manager then we would love to hear from you.
About Swinburne University of Technology
Swinburne is a young university with a long history. As a dual-sector university of technology, born of a technical college, we are proud of Swinburne’s technology DNA, and of our national and global standing. Our contribution to Technology, Entrepreneurship, Innovation and the STEM disciplines, and our track record of meaningful industry and community engagement, are natural manifestations of the legacy initiated by the vision of our founders George and Ethel Swinburne in 1902. We offer postgraduate, undergraduate, vocational education and online education to provide students with a variety of work-relevant pathways.
About you
To be suitable for the role you will have:
· A postgraduate qualification in Marketing or an equivalent combination of relevant experience and/or education/training
· Demonstrated management experience in marketing and the implementation, development and maintenance of Programmatic, Paid Search, Remarketing and Paid Social Advertising
· Experience managing digital advertising campaigns/accounts in an agency or equivalent environment
· Excellent computer skills including knowledge of multimedia and design tools (e.g. Adobe Creative Cloud suite), web publishing, analytics tools, Marketing optimisation/experimentation platforms (e.g. Adobe Experience Cloud suite) and Microsoft Office software
· Demonstrated ability to analyse data and produce reports to accurately inform business decisions, including appropriate knowledge and use of Adobe or Google Analytics
A full list of selection criteria is available within the position description.
Benefits
To find out more about the extensive range of benefits offered to Swinburne employees please visit
Careers at Swinburne and refer to ‘Benefits’ section.
How to apply and further information
To view the position description or to start an application please click on apply or ‘begin’ and submit a resume and cover letter.
For further information about this position, contact Jordan Capp – Head of Digital Marketing – jcapp@swin.edu.au
If you are experiencing technical difficulties with your application, please contact the Recruitment team on staffrecruitment@swin.edu.au
Diversity and Inclusion
Equity and diversity are integral to achieving our 2025 vision of bringing people and technology together to build a better world. Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity and inclusion through key initiatives such as:
· Reconciliation Action Plan
· Charter of Cultural Diversity
· Science in Australia Gender Equity (SAGE) Action Plan
Swinburne LGBTIQA+ Pride, Gender Equality, Accessibility and Intergenerational inclusion strategies
For further information on all our initiatives visit our
equity and diversity website. We welcome and encourage applicants from diverse backgrounds to apply.
Assistance and Support
We are committed to making the recruitment process fair and equitable for all our candidates. If you have specific accessibility or support requirements please contact Maree Norden, Diversity & Inclusion Manager at inclusion@swin.edu.au. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact Timothy Werner at DeadlyCareers@swin.edu.au
Swinburne offers flexible working options, leave and parenting/carer policies to support work life balance.
Orders from Victoria’s Minister for Health require all Swinburne workers to be fully vaccinated against COVID-19, unless they are an Excepted Person as defined by the Pandemic COVID-19 Mandatory Vaccination (Specified Workers) 2021 Order (No. 1). All applicants must therefore be able to comply with this requirement.
Applications close at 5pm, 1st June 2022
(Agency enquiries will not be accepted for this position)
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