Digital Marketing Executive

The Star Entertainment Group

QLD|Gold Coast
Reference #
Closing Date
Vacancy Type

About your new role

The Digital Marketing Executive reports directly to the Digital & Social Marketing Manager. You will support with the implementation of The Star Entertainment Group’s digital and social marketing strategy for assigned property. Your role will find you working creatively and collaboratively with your marketing team.

Please note this is a maternity leave cover for 12 months.

Our benefits

  • Discounts across award winning restaurants and accommodation
  • Diversity & Inclusion areas of focus include Multicultural, Gender, Aboriginal & Torres Strait islander and LGBTQI+
  • Both parental and secondary carers leave available to all employees
  • Lifestyle discounts including gym memberships and laundry services
  • FREE buffet meal with a new menu every day
  • Discounted Parking available in the city
  • Career development, training, and courses via The Star Academy
  • The Star is an Employer of Choice for Gender Diversity awarded by WGEA


To be successful in this role you will have:

  • Minimum 2 years' online site management and marketing experience
  • Experience specialising in digital marketing channels, including social media marketing.
    • Content planning, scheduling of social media accounts
    • Social Media community management for social accounts
    • Building and updating website pages in the CMS
    • Writing photography and videography briefs, on-the-day execution of photoshoots
    • Assisting in the developing social & content strategies for marketing & partnerships campaigns 
    • Social media coverage of marketing & partnerships events
    • Delivering post campaign reports for marketing and partnerships campaigns
    • Responsible for strategic initiatives to increase social engagement and grow audiences.
    • Budget management, create purchase orders, match invoices
  • Have a Commercial Mindset - Building commercial expertise and insight by linking decisions to commercial outcomes, ROI and profitability as well as customer experience.
  • Data Driven Decision Making - Ensure all decisions are rooted in data, with a particular focus on customer insight.
  • Digital and Analytical Literacy - The skills needed to effectively use and access information through digital platforms and develop new technologies.  Also requires the ability to challenge the data and determine what’s relevant for driving decision making.


About us

The Star Entertainment Group’s vision is to be Australia’s leading integrated resort company. Attracting 18 million guests each year, The Star Entertainment Group’s properties across Sydney, Brisbane and the Gold Coast are world class tourist destinations that offer visitors a diverse selection of award-winning restaurants, bars, cafes, accommodation, and entertainment options.


Our culture

At The Star, we’re passionate about creating an inclusive workplace that promotes and values diversity. We believe that everyone’s unique experiences enable us to deliver exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities. We welcome applications from people of all cultures, ages, religions, genders, LGBTQI+ people, Aboriginal and Torres Strait Islander Peoples and people with disabilities.

The Star is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA) and has been awarded GOLD status in the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.


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