About the Role
Swinburne University is looking for a Digital Analytics & Insights Analyst to support our data-driven marketing efforts. Reporting to the Marketing Analytics Lead, this role delivers actionable insights from digital platforms to guide decision-making across the Marketing and Future Students teams.
You will analyse first-party data to assess campaign and channel performance, understand user behaviour, and support lead generation and digital optimisation. The role also helps identify conversion opportunities through strong measurement practices.
Working closely with internal teams and external partners, youll ensure data accuracy, consistent reporting, and accessible insights. Youll also contribute to analytics training, documentation, and implementation support.
This role is key to making our marketing efforts measurable, transparent, and continually improving through data-driven insights.
About You
To be suitable for this role you will need to have experience in the below key accountabilities:
- Experience using web analytics tools such as Adobe Analytics or Google Analytics, and Power BI for reporting and insight generation
- Ability to interpret digital performance data and explain insights clearly to stakeholders
- Analytical mindset and understanding of digital metrics
- Excellent time management, attention to detail, and ability to meet deadlines
Further information about this role can be found in the attached position description.
Qualifications
A degree in data analytics, marketing, business or related discipline and relevant experience; or an equivalent combination of relevant experience and/or education/training
About Swinburne University of Technology
Swinburnes strategy draws upon our understanding of future challenges. We choose to build Swinburne as the prototype of a new and different university one that is truly of Technology, of Innovation and of Entrepreneurship. We are committed to a differentiated university proposition in education and research.
To Apply
Please submit your CV and cover letter addressing your suitability for this position.
To review the Position Description and to apply, please scroll down to the bottom of the page.
If you are viewing this advert from an external site, please click apply and you will be redirected to Swinburnes Jobs website to access the Position Description at the bottom of the page.
Please Note: Appointment to this position is subject to passing a Working with Children Check.
If you are experiencing technical difficulties with your application, please contact the Swinburne Talent Acquisition Team on talentacquisition@swin.edu.au .
Applications Close: Wednesday 21st May 2025, 11pm
Swinburne offers flexible working options contained in our leave and parenting/carer policies to support work-life balance.
Diversity, Equity and Inclusion
Swinburne has become a world-class university, driving social and economic impacts through science, technology, and innovation. As a dual-sector university, our vision is for people and technology working together to build a better world.
Central to our vision is our commitment to diversity, equity, and inclusion. We pride ourselves on being an equal opportunity employer focused on attracting, retaining, and developing great talent. We work to remove barriers related to gender identity, culture, ethnicity, sexual orientation, disability, and age.
We strongly encourage applicants from diverse Aboriginal and Torres Strait Islander communities. Our Moondani Toombadool Centre leads our Indigenous education and culture at Swinburne, guided by community wisdom and leadership.
We support applicants with disabilities. Adjustments can be requested at any time during the recruitment process. For Reasonable Adjustment requests, including accessible formats for the PD, application form or any other document, please contact at DCR@swin.edu.au or call +61 3 9214 3550. Please note the above number and DCR email address are for disability or reasonable adjustments queries only. General enquires about the role can be sent to talentacquisition@swin.edu.au (general enquires will not be answered by phone).
Victorias Commitment to Action: Improving international student employment outcomes.
As a signatory to
Victorias Commitment to Action, Swinburne seeks to remove barriers to international graduate employment. We welcome and encourage applications from international graduates.
As a Circle Back Initiative Employer, we commit to responding to every applicant.
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