Manager, Brand, Acquisition and Communications

About Swinburne Professional
Swinburne University is well known for its practical, hands-on and pragmatic training. Swinburne Professional is a business unit with the agility of a consultancy and the smarts of a university. We pride ourselves to be the education partner of choice for corporates and government departments, delivering learning and development solutions to empower individual skills and organisational capability. Focussing on underwriting the success of individuals and organisations, our strength is our ‘Professional first approach’ where we grow careers, up-skill and deliver relevant qualifications for career progressions, change and maintain the future world of work.

About the job
The cornerstone of growing our agile and dynamic business is through the continuous growth of our customer database. Key to this role are applying innovative ways to identify the various target audiences of future customers and designing messages inspiring these target audiences to engage with Swinburne Professional.

Reporting to our inspiring and passionate Head of Market Development and Strategy, this new and exciting role is responsible for designing, developing and implementing marketing and communications strategies for Swinburne’s B2B product portfolio to generate qualified B2B leads and delivering quality sales enquiries. With your knowledge and extensive experience in customer acquisition, the design of strategy and lead generation, brand management, media planning and campaign execution are all elements that do come naturally to you.

In our newly created B2B marketing centre of excellence, our guiding principle focuses on lead generation and lead nurturing. We are driven to achieve set targets and love to celebrate successes, which are measured through achieving weekly and monthly lead acquisition targets. If this aligns with your career aspiration of becoming the new Acquisition Manager of Swinburne Professional's B2B marketing team then we would love to hear from you.

About you
To be successful in the role, you will have:

• Postgraduate qualifications and extensive relevant experience; or extensive management experience and proven management expertise; or an equivalent combination of relevant experience and/or education/training.
• Demonstrated experience working in a B2B marketing role or a Marketing communications role.
• Experience in achieving successful outcomes in a large and complex organisation.
• Proven experience in planning, managing, and delivering marketing activities across numerous segments, channels and markets.
• Knowledge about the education sector is desirable but not mandatory

A full list of the selection criteria is available within the position description

Benefits

• Enjoy 50% study fee reduction
• Participate in regular staff and management development programs
• Private health insurance discounts
• Discounted annual Myki cards are available to Swinburne staff

Discover more discounts when you start at Swinburne. Receive movie tickets and staff membership options at the Swinburne bookshop. There's news subscriptions and computer and software discounts on offer.

Further information and how to apply
The diverse culture within Swinburne is a source of strength. We are proud to be recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2018 and of key initiatives such as our Pride@Swinburne Strategic Action Plan and our Reconciliation Action Plan which are integral components of our 2025 vision to be world class university creating social and economic impact through science, technology and innovation. Swinburne has also received the Victorian “High Commendation” Multicultural Excellence Award (Business Category).

To view the position description or to start an application click on 'apply' at the bottom of this page and submit a resume and design your cover letter addressing why you love professional development and why you are interested in Swinburne Professional.

For further information about the position, please contact staffrecruitment@swin.edu.au.

If you are experiencing technical difficulties with your application, please contact the Recruitment team on staffrecruitment@swin.edu.au

Should you require further support for an interview due to special needs or consideration, please contact our Diversity Consultant, Dr. Walter Robles, on inclusion@swin.edu.au. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact DeadlyCareers@swin.edu.au.

Applications close at 5pm, Thursday 4 July 2019

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