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Advertising, Arts & Media
Come join Swinburne University in 2020 in the integral role of Senior Manager, Marketing Analytics.
About the Job
In this pivotal role of Senior Manager, Marketing Analytics, your primary focus will be to deliver analytical and decision services to inform Swinburne’s Marketing strategy and optimisation of marketing efforts through conducting detailed analyses using the Adobe Marketing Cloud suite. You will provide timely and relevant reporting to facilitate decision-making and to leverage data and generate insights that will assist Swinburne to achieve its student acquisition, retention, and engagement objectives.
This role demands an innovative approach with evolving analytical techniques and technologies to develop true end-to-end views of the customer experience and outcomes to inform marketing effectiveness. You will lead a team in the delivery of an integrated data, analytics and optimisation capability for Swinburne to empower executive, academic and management users with consistent information and reporting so that opportunities and issues can be quickly identified and to allow for the capability of the integrated Adobe Marketing Cloud suite of tools to be fully leveraged.
Furthermore, it is expected that the role ensures the provision of training, modelling and analytical support and facilitation of requisite data governance/quality processes to ensure data integrity and encourage adoption of Adobe Analytics as the single source of truth across Swinburne.
About Swinburne University of Technology
Swinburne is a multi-sector university of science, technology and innovation with more than 54,000 students and 5,000 staff globally. We offer postgraduate, undergraduate, vocational education and online education to provide students with a variety of work-relevant pathways. Our mission is to be a world-class university, creating economic and social impact through science, technology and innovation. We aim to deliver future-ready learners, research with impact and innovative enterprise.
Contribute to a streamlined and enriched student experience with our Students team. You’ll help ensure every touch point is a positive one – from attraction to course support and campus life, right through to graduation and work or further study opportunities. Our Students team comprises of the following areas: Marketing, Recruitment and Channel Integration; Student Administration & Library Services; Student and Academic Services; and Media and External Communications.
To be successful in the role, you will have:
• A relevant degree with postgraduate qualifications and/or equivalent relevant experience working in an analytics focused leadership position.
• Extensive experience in web analytics, business analytics, campaign analytics, business intelligence, or related area
• Demonstrated experience in leading and supporting the continuous improvement of an analytics’ team’s multi-channel marketing performance framework.
• Demonstrated expertise in the Adobe Experience Cloud suite of analytical and optimisation tools (Adobe Analytics, Audience Manager, Target, Launch) and a high level of working knowledge in how these tools integrate across the Adobe Experience Cloud stack.
A full list of selection criteria is available within the position description.
Some of our excellent benefits include:
• Flexible working arrangements
• Participate in regular staff and management development programs
• Private health insurance discounts
• Salary package your car parking, superannuation and vehicle lease plans.
To find out more about the extensive range of benefits offered to Swinburne employees please visit Employee Benefits
How to apply and further information
Please submit your application by clicking on the ‘Apply’ link, and submit a resume, cover letter and a response to the Key Selection Criteria, as listed in the position description. For further information about this position, contact Alyce Ratsasane (Recruitment Consultant) via email on firstname.lastname@example.org
Should you require further support for an interview due to special needs or consideration, please contact our Diversity Consultant, Dr Walter Robles, on email@example.com. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact DeadlyCareers@swin.edu.au
If you are experiencing technical difficulties with your application, please contact the Recruitment team on firstname.lastname@example.org
Agency enquiries will not be accepted for this position.
Swinburne is a large and culturally diverse organisation. We are proud to be recognised by the Workplace Gender Equality Agency as an Employer of Choice for women for 10 years in a row and of key initiatives such as our Pride@Swinburne Strategic Action Plan and our Reconciliation Action Plan. Equity and diversity are integral to our 2025 vision to be a world class university creating social and economic impact through science, technology and innovation.
Applications close at 5pm on Monday 27th January 2020.
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