Journey Expert

Journey Expert, Marketing & Strategy – Home Owners Tribe

The purpose of the Home Owners Tribe is to make ANZ the best bank for Australians looking to buy, own or sell a home (efficiently, honestly and fairly).

As a Journey Expert – Marketing & Strategy, you will be working within squads responsible for continually improving the reasons for Australians to choose ANZ through collecting deep customer , buying journey & channel insight, designing compelling propositions (across a wide spectrum of choice factors such as product & packaging, price, services, process, education, credit policy) and then delivering these through excellent execution across all buying channels along with distinctive advertising and communications.

For more information about what a day in the life of a Journey Expert looks like,  check out our Journey Expert persona or watch this animation to get an insight in to what a day in their life might look like.

• A team player – You know we only win if we all win. You recognise and value the different perspectives and skills your colleagues bring. It is not about being a hero but jumping in and contributing to the successful delivery of the team’s mission
• The customer’s biggest fan – You demonstrate a thirst for better understanding the customer and define the problem and develop solutions through their eyes
• Comfortable being uncomfortable – You are comfortable with uncertainty and have the ability to effectively manage yourself through ambiguity and change
• Continuous improvement junkie – You constructively challenge the status quo, look for better ways to do things and passionately advocate continuous improvement
• Committed to your own and other’s growth – You strive to stretch and grow yourself and others by identifying your own development areas, seeking feedback and providing feedback to others to help them learn and grow everyday
• A problem solver – You are energised by tackling complex problems and use critical thinking, your network, skills, knowledge, and available data to drive better outcomes for our customers and the bank
• Risk savvy – You build sustainable solutions that protect customers, stakeholders and the community

To grow and be successful in this role, you will  bring the following:

• Tertiary/post graduate marketing qualifications
• Curiosity to understand the Home Owners business drivers, customer needs and a focus on putting the customer at the centre of all that we do.
• A growth mindset, resilient nature, and an ability to cope and support others through ambiguity, uncertainty and change at pace.
• Understanding of and some experience with customer proposition development (research, design, launch to market).
• Marketer and project manager - uses experience in marketing to deliver on objectives. Has track record of executing marketing plans on time, on budget and with high quality.
• Agile experience desirable, but not mandatory.
• Sound understanding of integrated marketing communications including media strategy and mix, creative development and production as well as 1:1/data leads marketing communications.
• Understanding of customer channels, and how customers interact with branch, Mobile lending, third party (Broker), digital and phone channels to enquire and apply.
• Experience within financial services desirable - understands key business drivers within ANZ and the potential opportunities. Knows where the ANZ Home Owners proposition is situated in the market compared to its competition and utilises knowledge to drive competitive advantage and continual development.
• Results Focus – Strives to improve business performance. Continually sets challenging goals, which are realistic, but typically more challenging than those set by the organisation. Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance