Paid Search and Media Advisor

About us
RMIT is a multi-sector university of technology, design and enterprise with more than 91,000 students and 11,000 staff globally. RMIT offers postgraduate, undergraduate, vocational education and online programs to provide students with a variety of work-relevant pathways.

Our purpose is to offer life-changing experiences for our students, and to help shape the world with research, innovation, teaching and industry engagement. With strong industry connections forged over 130 years, collaboration with industry remains integral to RMIT’s leadership in education, applied and innovative research, and to the development of highly skilled, globally focused graduates.

Culture
Our Values inspire us, wherever we are in the world, and guide how we live and work together.

Imagination. Agility. Courage. Passion. Impact. Inclusion.

What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other.

Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

About the Portfolio
The Global Marketing and Student Recruitment (GMSR) Group’s vision is to bring to life RMIT’s 2020 strategy by putting the student at the centre of everything we do, creating a differentiated brand proposition, developing integrated deep insights for all of our global students, and cultivating a differentiated and relevant service experience for those segments. The GMSR unit includes the following teams; Market Intelligence & Analysis; Market Development & Customer Innovation; Brand, Segments and Campaigns; Marketing Business Partners and Global Student Recruitment.

About the Role
The Paid Search and Media Advisor will support the Manager Acquisition Marketing to optimise RMIT’s digital media investment. You will lead RMIT University’s paid search activity in-house and implement ongoing optimisations, provide insights and ensure the account is performing to meet acquisition targets. You will have a real passion for digital and a love of data.

You will implement paid search activity and optimisation in-house and work alongside the SEO specialist to ensure paid and organic search work in conjunction to achieve the best return on investment, partner with internal stakeholders and agencies to implement and optimise digital campaigns that meet recruitment objectives, build strong relationships with the agencies and partners, and ensure campaigns/ key initiatives launch on time and are optimised well to achieve acquisition targets. Some other key elements to this role include providing key partners with regular high quality reports on paid search performance by segments and campaigns, supporting RMIT’s end-to-end digital marketing strategy partnering with key stakeholders across the University and providing strategic advice and expertise with regards to digital marketing performance, supporting the adoption of new AdTech/MarTech across RMIT’s acquisition efforts, and be a champion of innovation and data-driven performance marketing and analysing the market, global trends, competitors and users providing actionable insight

Skills & Experience

• Proven experience in executing paid search in-house, including strong ad copy-writing ability
• Experience with the implementation of Google Adwords, Google Search Ads 360 and Bing
• Strong understanding of various advertising channels including video, display, programmatic, social and similar
• Strong analytics capability across paid media reporting software such as Double-click and Google Analytics
• Excellent time management skills coupled with strong stakeholder and agency management skills.
• Excellent written and verbal communication skills, coupled with the ability to consult and interact effectively with all levels of the organisation
• A strong dedication to a team oriented approach, agile ways of working and ability to understand and work with different cultures
• Experience using Adobe products, and managing global campaigns (including search) will be highly regarded

Bring your whole self to work
We are better for our diversity. When we listen to those who are different to us, or challenge us, we grow stronger together. When we feel like we belong, we can achieve so much more. We respect each other, embrace our differences and build a sense of belonging in our team and beyond.

We’re proud to share with you some of our wins:

• RMIT University is an Athena SWAN member with Bronze Award accreditation and the College of Science, Engineering and Health is central to driving improvements in gender equality, diversity and inclusion, particularly in the Science, Technology, Engineering, Mathematics and Medicine (STEMM) disciplines.
• We placed 11th in the 2019 Talent Board APAC Candidate Experience Awards.
• RMIT was placed 10th in the 2019 Randstad Employer Brand Research Awards, up five spots from 2018.
• We were named as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency in 2019. 
• We achieved Gold Employer status for LGBTIQ inclusion in the Australian Workplace Equality Index (AWEI) in 2018 and now in 2019.
• We were recognised as a top five employer in 2018 for workplace accessibility with the Australian Network on Disability.
• The launch of our second Reconciliation Plan, Dhumbah Goorowa– a “commitment to share” - an important step in our reconciliation journey. 

To apply, please submit your resume and cover letter outlining your interest for this role.

RMIT welcomes and encourages candidates with disability to apply for our roles. If you require an adjustment to equitably participate in the recruitment process then please email Kassie at talentsupport@rmit.edu.au with your request, letting us know your preferred method of communication.  

 PD - Paid Search and Media Advisor.pdf

Applications close on Tuesday 3rd March 2020 at 11:55pm

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Trans and Gender Diverse applicants

Inclusion is at the durrung (or heart) of who we are. We aim to create an environment where staff and students who identify as trans and gender diverse feel supported to succeed and belong.

We recognise the challenges faced by the trans and gender diverse community when applying for a new role.

At RMIT, we aim to support you from the start. Our Talent Acquisition team are active members of the RMIT Ally network.

For enquires or support through the application, recruitment and onboarding process, applicants who identify as trans or gender diverse are invited to contact Mat Lewis at mat.lewis@rmit.edu.au