Journey Expert, Marketing & Strategy

Journey Expert – Wealth Tribe

 

The mission of the Wealth Tribe is to deliver best in class customer experiences and operational excellence for our wealth products such as direct insurance, general insurance, share investing and superannuation.

 

As a Journey Expert – Marketing and Strategy your role will be to optimise existing and create new end-to-end customer journeys by devising and optimising innovative campaigns or propositions.

 

We are looking for a well-rounded marketer who brings to the tribe a range of skills in TTL marketing including digital marketing and direct marketing campaigns that showcase data & analytical driven decision making. The tribe is looking for someone who is adaptable, flexible and has a breadth of domain knowledge around insurance and customer journeys. This role will be part of an agile way of working, joining a squad whose mission is drive acquisition momentum in wealth products.

 
The type of work you will be involved in will be:
 

You will join a squad that is responsible for acquisition amongst the existing customer base as well as new to bank customers;

• Apply strategic mindset to help develop a marketing program centred around specific business acquisition targets

• Synthesise data and customer research developing unique customer insights to optimise existing campaigns or develop new campaigns which may be BTL, TTL, digital or direct 1:1

• Design and deploy customer campaigns and activities e2e and work effectively with internal and external partners (including agencies and strategic partners like Zurich and/or Qantas) to drive these outcomes on time and to quality standard. A strong delivery focus is essential.

• Work with data analysts and scientists in the team to develop modelling, targeting and execute the campaign and articulate the benefits and commercial forecast for the campaign.

• Conduct post-implementation reviews and continually optimize campaigns

• Have an understanding and ability to adapt to a highly regulated consumer product environment but still apply best practice marketing principles

 

For more information about what a day in the life of a Journey Expert looks like, Journey Expert persona or watch this animation.

 
Who are you?

• A team player – You know we only win if we all win. You recognise and value the different perspectives and skills your colleagues bring. It is not about being a hero but jumping in and contributing to the successful delivery of the team’s mission

• The customer’s biggest fan – You demonstrate a thirst for better understanding the customer and define the problem and develop solutions through their eyes

• Comfortable being uncomfortable – You are comfortable with uncertainty and have the ability to effectively manage yourself through ambiguity and change

• Continuous improvement junkie – You constructively challenge the status quo, look for better ways to do things and passionately advocate continuous improvement

• Committed to your own and other’s growth – You strive to stretch and grow yourself and others by identifying your own development areas, seeking feedback and providing feedback to others to help them learn and grow everyday

• A problem solver – You are energised by tackling complex problems and use critical thinking, your network, skills, knowledge, and available data to drive better outcomes for our customers and the bank

• Risk savvy – You build sustainable solutions that protect customers, stakeholders and the community

 

What you bring to the Wealth Tribe:

To be successful in your mission you will bring your strong data driven marketing communications experience. From there you will have:

• An intense passion and curiosity for customers, their needs and wants, putting them at the centre of everything you do.

• Experience in leveraging customer insights to improve customer experience and touchpoints

• Proven ability to develop recommendations and a case for change

• Strong experience in working with marketing agencies and vendors

• Working in regulated environment
  

 

Location: 242 Pitt Street, Sydney NSW

Role Type: Fixed-term