Journey Expert, Marketing & Strategy

About The Role

Role Location:  242 Pitt Street, Sydney, NSW 2000

Role Type: Fixed-Term (14 Months) and Full-time opportunity

 
 

Role Title: Journey Expert – Marketing and Strategy, Wealth Tribe

 

The mission of the Wealth Tribe is to help customers protect and grow what they can’t afford to lose by delivering best in class customer experiences.

 

As a Journey Expert for Marketing and Strategy your role will be to optimise existing and create new end-to-end customer journeys by devising and optimising innovative campaigns or propositions.

 

We are looking for a well-rounded marketer who brings to the tribe a range of skills in digital marketing, TTL marketing and data & analytical driven decision making. The tribe is looking for someone who is adaptable, flexible and has a breadth of domain knowledge around general insurance or home lending journeys. This role will be part of an agile way of working, joining a squad whose mission is drive acquisition momentum in Wealth - general insurance products, particularly home insurance.

 
The type of work you will be involved in will be:
 

You will join a squad that is responsible for acquisition amongst the existing customer base as well as new to bank customers;

• Apply strategic mindset to help develop a marketing program centred around specific business acquisition and growth targets
• Synthesise data and customer research developing unique customer insights to optimise existing campaigns or develop new campaigns which may be BTL, or TTL or digital
• Design and deploy customer campaigns and activities e2e and work effectively with internal and external partners (including agencies and strategic partners like QBE) to drive these outcomes on time and to quality standard. A strong delivery focus is essential
• Work with data analysts and scientists in the team to identify opportunities, how to integrate our campaigns into omni channel environments, develop modelling, targeting and execute the campaign and articulate the benefits and commercial forecast for the campaign.
• Conduct post-implementation reviews and continually optimise campaigns
• Have an understanding and ability to adapt to a highly regulated consumer product environment but still apply best practice marketing principles

 
Who are you?

• A team player – You know we only win if we all win. You recognise and value the different perspectives and skills your colleagues bring. It is not about being a hero but jumping in and contributing to the successful delivery of the team’s mission
• The customer’s biggest fan – You demonstrate a thirst for better understanding the customer and define the problem and develop solutions through their eyes
• Comfortable being uncomfortable – You are comfortable with uncertainty and have the ability to effectively manage yourself through ambiguity and change
• Continuous improvement junkie – You constructively challenge the status quo, look for better ways to do things and passionately advocate continuous improvement
• Committed to your own and other’s growth – You strive to stretch and grow yourself and others by identifying your own development areas, seeking feedback and providing feedback to others to help them learn and grow everyday
• A problem solver – You are energised by tackling complex problems and use critical thinking, your network, skills, knowledge, and available data to drive better outcomes for our customers and the bank
• Risk savvy – You build sustainable solutions that protect customers, stakeholders and the community

 
What you bring to the Wealth Tribe:

To be successful in your mission you will bring your strong data driven marketing communications experience. From there you will have:

• An intense passion and curiosity for customers, their needs and wants, putting them at the centre of everything you do.
• Experience in leveraging customer insights to improve customer experience and touchpoints
• Proven ability to develop recommendations and a case for change
• Strong experience in working with stakeholders, marketing agencies and vendors
• Working in regulated environment

 

About ANZ

At ANZ, everything we do boils down to ‘why’ – our purpose – to shape a world where people and communities thrive. We're just as focused on seeing our people thrive as well as our customers. We'll give you every opportunity to develop your career.

 

We are responding faster to changing customer requirements, focusing on the things that matter the most, energising our people, eliminating waste and reducing bureaucracy.

 

A happy workplace is a thriving one. So in order to attract and keep the best talent, and say thanks for the hard work, we make sure all our employees are rewarded.

 

ANZ recognises the value of an inclusive and diverse work environment. We take pride in the diversity of our people and encourage applications from diverse candidates. Our recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics.

We work flexibly at ANZ. Talk to us and let us know how this role can be flexible for you.

To find out more about working at ANZ or to view other opportunities visit www.anz.com/careers. You may apply for this role by visiting ANZ Careers and search for reference number Taleo Job Code (CIT003450).

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