Marketing Analyst

Who is RMIT Online?

We provide world-class digital learning experiences leaning into the future of work. We are a passionate and nimble team dedicated to creating a 'community of lifelong learners, successfully navigating the world of work.

Teaming up with industry thought leaders and experts, we strive to deliver the best in structured, flexible online education using the latest digital tools and technologies. And we have a bit of fun along the way.

Let’s talk about you

With significant experience (3 – 5 years) in a similar role that involves measuring and analysing marketing performance using Google Analytics, you’ll have strong analytical and strategic thinking with the ability to evaluate large data sets and make meaningful decision.

This will be supported by your outstanding attention to detail and advanced level MS Excel skills. You’re very comfortable querying databases and have strong data processing and analysis skills.

You have an innate ability to identify, interpret and analyse business processes, digital marketing platform functionalities, and KPIs to gauge traffic trends, lead behaviour, and measure sales. This is supported by your outstanding knowledge of and direct marketing testing principles.

Holding relevant tertiary education preferably in a relevant field such as Business, Analytics, Marketing or Digital technology, you will have strong communication and interpersonal skills.

Experience working within Agile delivery environments will be essential as well as in developing analytics reports and dashboards using Business Intelligence tools like Tableau, Google Data Studio and MS Excel. Expertise in using the Salesforce suite, and extracting and drawing insights from the CRM is preferable as well as with any of the following marketing tools is a plus: Unbounce, Google Tag Manager & DoubleClick, Salesforce Marketing Cloud.

Bonus points for a sense of humour, grace under pressure and a love of digital tech!

Sounds great! Tell me about the role?

We are looking for a Marketing Analyst to join the RMIT Online Marketing team, who is passionate about driving insights to deliver customer & business outcomes.

The role will be responsible for collecting, analysing, reporting & developing insights across the website and marketing data for our customers, competitors, web behaviour and campaign effectiveness, to feed into our marketing planning in order to optimise the promotion of courses online and accelerate our acquisition targets.

The role reports to the Digital Acquisition Manager and requires someone who is a real problem solver that has a natural curiosity for performance data and customer behaviour, along with the initiative and means to track down the appropriate data and translate this into actionable insights.

With strong attention to detail and an inquisitive mind, the successful incumbent will have the ability to work to tight deadlines, juggle competing priorities as well as exceptional communication and interpersonal skills.

The Marketing Analyst will:

• Utilise data-driven analytics along with a digital marketing background to combine internal and external data to provide insights, optimise planning and developing of campaigns to meet targets & hit acquisition and engagement metrics
• Perform daily analysis and reporting on campaign & channel performance to feed into necessary optimisations based on KPIs and to recommend solutions to senior members of the Marketing team in order to successfully promote online courses to prospective students.
• Drive conversion rate optimisation across all digital channels by offering strategic input, recommendations and implementation of optimised plans for pricing and promotion of courses.
• Evolve analytics capability and reporting framework across all digital and marketing channels to interpret and predict enrolment trends.
• Conducts advanced analytics to identify market opportunities, optimise marketing campaign performance and provide analytics support across all digital marketing channels and the prospect and student lifecycle journey.

Salary range: Annual base salary of AUD 70,000 to AUD80,000 + 9.5% Superannuation.

Applications close: 19th November 2020

Need more convincing?

This is a unique opportunity to build something really big, to disrupt an industry and do it with purpose, helping lifelong learners, and put your name on it.

What’s more, is you’ll be surrounded by a buzzing team of high achievers who are passionate and friendly. We pride ourselves on being a respectful, diverse and inclusive community of fun and intelligent people.

RMIT is an equal opportunity employer committed to being a child-safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Trans and Gender Diverse applicants

Inclusion is at the durrung (or heart) of who we are. We aim to create an environment where staff and students who identify as trans and gender diverse feel supported to succeed and belong.

We recognise the challenges faced by the trans and gender diverse community when applying for a new role.

At RMIT, we aim to support you from the start. Our Talent Acquisition team are active members of the RMIT Ally network.

For enquires or support through the application, recruitment and onboarding process, applicants who identify as trans or gender diverse are invited to contact Mat Lewis at mat.lewis@rmit.edu.au