At Swinburne, we’ve re-imaged our digital customer experience using the Adobe Experience Cloud platform and are committed to delivering data-driven, customer-centric digital experiences which will drive Swinburne to achieve its student acquisition, retention, and engagement objectives. Leading a team of UX, CX and SEO practitioners, the Digital Performance Manager will be key to driving continuous growth and improvement in conversion and engagement activities. Come join us as our our new Digital Performance Manager.
About the job
As our new Digital Performance Manager, you will be responsible for leading Swinburne’s marketing personalisation and optimisation program of work which demands an innovative approach with evolving techniques and technologies that deliver true end-to-end customer experiences and drive successful customer outcomes. As such, the role will independently support the delivery of Swinburne’s optimisation capabilities utilising the likes of Adobe Analytics, Adobe Audience Manager and Adobe Target, amoungst other enterprise tools, to drive successful outcomes.
About you
We’re looking for someone who is passionate about optimising and delivering personalised digital experiences along with;
• A relevant degree with postgraduate qualifications or progress towards postgraduate qualifications and/or equivalent relevant experience working in a digital performance, personalisation and optimisation focused leadership position.
• Demonstrated expertise in the Adobe Experience Cloud suite of optimisation tools to execute performance activities (Adobe Analytics, Target, Audience Manager) and a high level of working knowledge in how these tools integrate with each other.
• Expertise in designing, development, and delivery of an optimisation program of work which is underpinned by a sound analytical approach.
Swinburne is a place where our values and people matter and our people are passionate about what they do. We value difference, and embrace people with diverse backgrounds and thinking styles.
A full list of the selection criteria is available within the position description
Benefits
To find out more about the extensive range of benefits offered to Swinburne employees please visit
Careers at Swinburne Further information and how to apply
To view the position description or to start an application click on 'apply' and submit a resume, cover letter and response to the Key Selection Criteria, as listed in the Position Description.
For further information about the position, please contact Jordan Capp, Head of Digital Marketing via email on jcapp@swin.edu.au
If you are experiencing technical difficulties with your application, please contact the Recruitment team on staffrecruitment@swin.edu.au
Should you require further support for an interview due to special needs or consideration, please contact Maree Norden, Diversity & Inclusion Manager at inclusion@swin.edu.au. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact DeadlyCareers@swin.edu.au
Agency enquiries will not be accepted for this position.
Swinburne is a large and culturally diverse organisation. We are proud of our commitment to equity and inclusion through key initiatives such as our Charter of Cultural Diversity, Pride@Swinburne Strategic Action Plan, Science in Australia Gender Equity (SAGE) Action Plan and our Reconciliation Action Plan. Equity and diversity are integral to our 2025 vision to be a world class university creating social and economic impact through science, technology and innovation.
Applications close at 5pm, Friday 13th November 2020
