At Swinburne, we’ve re-imaged our digital customer experience using the Adobe Experience Cloud platform and are committed to delivering data-driven, customer-centric and insight-led Marketing activity. Come join us as our our new Customer Insights and Analytics Manager.
About the job
As our new Customer Insights and Analytics Manager, you will lead our Customer Insights and Analytics team to inform the delivery of engaging, innovative and measurable marketing activity. This is a key role within the Marketing team and acts to surface and align the customer’s voice with key business problems by using data to translate customer needs into actionable insights. Critical to this role will be the ability to measure and undertstand the effectivenss of marketing activity and democotise reporting capability throughout the enterprise to enable a data-driven culture of customer-centric continuous improvement.
About you
We’re looking for someone who is passionate about understanding, delivering and measuring exceptional digital experiences along with;
• A relevant degree with postgraduate qualifications and/or equivalent relevant experience working in a data-led customer research, analytics and insights leadership position.
• Extensive market research and customer insights experience, with respect to drawing insight from data and analysis of customer behaviour
• Demonstrated experience in building and leading Analytics and Segmentation capability across the business, preferably in a digital marketing context
Swinburne is a place where our values and people matter and our people are passionate about what they do. We value difference, and embrace people with diverse backgrounds and thinking styles.
A full list of the selection criteria is available within the position description
Benefits
To find out more about the extensive range of benefits offered to Swinburne employees please visit
Careers at Swinburne
How to apply and further information
To view the position description or to start an application please click on 'apply' and submit a resume, cover letter and a response to the Key Selection Criteria, as listed in the position description
For further information about the position, please contact Jordan Capp, Head of Digital Marketing via email on jcapp@swin.edu.au
If you are experiencing technical difficulties with your application, please contact the Recruitment team on staffrecruitment@swin.edu.au
Should you require further support for an interview due to special needs or consideration, please contact Maree Norden, Diversity & Inclusion Manager at inclusion@swin.edu.au. For support or queries related to Aboriginal and Torres Strait Islander employment, please contact DeadlyCareers@swin.edu.au
Agency enquiries will not be accepted for this position.
Swinburne is a large and culturally diverse organisation. We are proud of our commitment to equity and inclusion through key initiatives such as our Charter of Cultural Diversity, Pride@Swinburne Strategic Action Plan, Science in Australia Gender Equity (SAGE) Action Plan and our Reconciliation Action Plan. Equity and diversity are integral to our 2025 vision to be a world class university creating social and economic impact through science, technology and innovation.
Applications close at 5pm on Friday 13th November 2020
