Marketing & Strategy Home Owners Tribe
The purpose of the Home Owners Tribe is to make
ANZ the best bank for Australians looking to buy, own or sell a home (efficiently,
honestly and fairly).
As a Journey Expert Marketing & Strategy,
you will be working within squads responsible for continually improving the
reasons for Australians to choose ANZ through collecting deep customer , buying
journey & channel insight, designing compelling propositions (across a wide
spectrum of choice factors such as product & packaging, price, services,
process, education, credit policy) and then delivering these through excellent
execution across all buying channels along with distinctive advertising and
For more information about what a day in the life
of a Journey Expert looks like, check out our Journey
Expert persona or watch
this animation to
get an insight in to what a day in their life might look like.
Who are you?
What you bring to the Tribe:
team player You know we only win if we all win. You
recognise and value the different perspectives and skills your colleagues
bring. It is not about being a hero but jumping in and contributing to the
successful delivery of the teams mission
customers biggest fan You demonstrate
a thirst for better understanding the customer and define the problem and
develop solutions through their eyes
being uncomfortable You are
comfortable with uncertainty and have the ability to effectively manage
yourself through ambiguity and change
improvement junkie You
constructively challenge the status quo, look for better ways to do things
and passionately advocate continuous improvement
to your own and others growth You strive to
stretch and grow yourself and others by identifying your own development
areas, seeking feedback and providing feedback to others to help them
learn and grow everyday
problem solver You are energised by tackling complex
problems and use critical thinking, your network, skills, knowledge, and
available data to drive better outcomes for our customers and the bank
savvy You build sustainable solutions that
protect customers, stakeholders and the community
To grow and be successful in this role, you will
bring the following:
graduate marketing qualifications
to understand the Home Owners business drivers, customer needs and a focus
on putting the customer at the centre of all that we do.
growth mindset, resilient nature, and an ability to
cope and support others through ambiguity, uncertainty and change at pace.
experience with customer proposition development (research, design, launch
years + as product marketing or campaign manager. You
are a marketer who deliver on objectives and has track record of
executing marketing plans on time, on budget and with high quality.
experience desirable, but not mandatory.
understanding of integrated marketing communications
including media strategy and mix, creative development and production as
well as 1:1/data leads marketing communications.
understanding of customer journeys and channels, and
how customers interact with branch, Mobile lending, third party (Broker),
digital and phone channels to enquire and apply and be serviced.
within financial services and financial
Focus Knows how to measure initiatives and
continually strives to improve business performance.
Role Location: 833 Collins Street, Docklands
Role Type: Permanent